You are here: Home / Archives for LATINO MARKETING

WHY SHOULD COMPANIES INVEST IN HISPANIC MARKETING?

March 6, 2012 by 1 Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

More Hispanics in College Will Add to Consumer Spending Growth

Higher Education Leads to Higher Income

A study by the Pew Hispanic Center shows that there was a 24% increase in Hispanic college enrollment between 2009 and 2010. This exceeds the population increase among the Hispanic 18-24 demographic (7%) over the same period, which indicates a trend in strides in educational awareness among the Hispanic community.

Growing Hispanic Education Level

Record High School Completion & College Enrollment

Hispanic high school completion reached a record 73% in 2010, up 3% from the year prior. Additionally, strides to move these kids from high school to college have paid off: 44% of those Hispanic students completing high school are going on to college, up from 39% in 2009.

What This Means for Marketers

With college graduates on average earning 1.5 times more than those with only a high school degree, these trends put the Hispanic youth catching up with their non Hispanic counterparts not only in terms of educational attainment but also in terms of income level. US Hispanic consumer spending is on track to reach $1.4 trillion by 2014, and with continuing increases in income levels among these young Latinos, real levels could outpace these projections. Marketers should be looking to include Hispanic marketing strategies into their annual plans in order to capture this growing population’s loyalty and purchases.

Thank you for reading my post. If you have not registered to vote or know of someone that needs to register, please click on the box to your right that states Voto Latino.

READ MORE: http://evolucioncreativemarketing.com/more-hispanics-in-college-will-add-to-consumer-spending-growth/

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , , , , , , , , ,

WHY ARE HISPANICS RALLYING AGAINST BANK OF AMERICA?

March 6, 2012 by 2 Comments

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

Hispanic Community Rallies Against Bank of America‘s Attack on Minority Business

Members of the Chicago-area Hispanic community are sending a loud and clear message to Bank of America officials: stop the unjust attacks on Illinois’ third largest minority-owned business that have placed more than 1,400 jobs in jeopardy.
Bank of America has taken extreme and unprecedented measures to intimidate and put the Hillside- and Downers Grove- based direct mail and financial marketing company out of business, which would result in 1,400 lost jobs, nearly 1,000 of which are held by Hispanics.
VMark workers as well as elected and business officials and community activists are asking BOA to serve the very taxpayers who helped bail out the banking giant by working with the company to resolve the matter and ensure the employment of thousands of local residents and the economic health of the community.
“This is simply unacceptable,” said State Sen. Kimberly A. Lightford (4th District), who represents the district where the Hillside facility is located. “I’m not going to stand by and watch Bank of America victimize minority communities. These hard-working employees and their families are being punished for failed corporate boardroom policies.”
Some of VMark’s owners, who are the minority shareholders in the company, defaulted years ago on $39 million in loan guarantees unrelated to the company. But while the owners have sought to fulfill all of their obligations during the past year, BOA has curiously refused their offers and is now leveraging that debt to put the company out of business. Meanwhile, VMark is currently pursuing other legal avenues to remain in business and retain jobs.
“We’re here to show Bank of America that we’re not going to let them ruin a successful business that serves as a lifeline to thousands of local Chicago and suburban families,” said State Sen. Martin Sandoval (12th District), whose district is home to many VMark employees. “We cannot let the big corporate banks turn their backs on a successful company and the Hispanic community when working families are struggling to make ends meet.”
VMark supporters noted that the issue comes on the heels of the U.S. Justice Department‘s recent order that Bank of America pay $335 million to settle claims that its subsidiary Countrywide discriminated against minority borrowers. It was charged with hiking interest rates and fees for more than 200,000 African-American and Hispanic borrowers who qualified for lower rates. The fees and interest rates were higher than those of non-Hispanic white borrowers.
Cook County Commissioner Jeff Tobolski, whose 16th District includes VMark’s Hillside facility, was hopeful the two sides could work something out to retain the jobs.
“These workers serve on the front lines and help drive growth of the company and the region,” Tobolski said. “Through no fault of their own, they stand to lose their jobs and benefits, which impact families and the overall economic health of Cook County. We need to do all we can to create a business friendly environment in the county to not only retain existing jobs but attract new ones and spur economic growth.”
VMark has been a valued member of the corporate and Hispanic community since 1974, when it started as a magazine subscription service. Since that time, VMark has expanded to include eight separate companies that service a diverse client base.
“VMark is an anchor of the Hispanic community and a true American success story, growing and thriving as a small business that contributes to the overall financial health of the Chicago area,” said Chicago Ald. George A. Cardenas (12th Ward). “Bank of America needs to resolve this matter so VMark can continue to operate and families can keep their jobs and survive.”
Nilda Esparza, Executive Director of the Little Village Chamber of Commerce, noted that VMark plays a vital role in the Hispanic community.
“Minority owned-businesses are among the fastest growing segment of new business and job creation among small businesses,” Esparza said. “Companies like VMark create jobs and opportunities in the Latino Community. As a fellow minority group, we stand with VMark and their employees in the hopes they are able to reach an amicable resolution that allows them to continue to prosper and generate jobs in Illinois.”

SUBSCRIBE to The Hispanic Blog to stay on top of the latest latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me.

God Bless and make it a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , , , , , , , , ,

WHICH TV AFFILIATE IS SECURING DISTRIBUTION IN 75% OF U.S. HOUSEHOLDS?

March 6, 2012 by Leave a Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

MundoFox Lines Up Affiliate Deals

MundoFox, the fledgling Spanish-language, general-entertainment network, is off to a fast start on the affiliate front, inking carriage deals covering nearly 40% of U.S. Hispanic households. MundoFox, the joint venture of Fox International Channels and Colombia’s RCN Television Group that is eyeing a fall launch, has secured affiliate deals in 20 DMAs, according to the parties. Deal terms for the service, which was announced in January, were not disclosed.

The initial affiliate list includes flagship KWHY (channel 22) in Los Angeles, the top Latino market in the U.S., which owned by the Meruelo Group and WJAN (channel 41) in Miami (Hispanic DMA No. 3) owned by America CV Group.

Carriage was also secured in San Antonio (7), San Francisco (8), Phoenix (9), Sacramento (11), Fresno (14), Tampa (20), Las Vegas (23), West Palm Beach (28), Bakersfield (31), Monterey (34), Fort Myers (37), Palm Springs (39), Odessa (43), Santa Barbara (45), Lubbock (51), Boise (71), Abilene (78) and San Angelo (92). All affiliates in the top 10 markets are full power stations or are fully distributed in cable and satellite, according to Fox International and RCN Corp.

“Only six weeks have passed since we announced MundoFox, and we have exceeded our expectations by securing affiliate partnerships in many of the key U.S. Hispanic markets,” said Hernan Lopez, president and CEO of Fox International Channels, in a statement. “In the last 20 years, no U.S. broadcast network has secured such a large footprint so quickly without assistance from O&O stations. Interest in MundoFox has been tremendous, and we now expect to exceed our original goal of securing distribution in 75% of U.S. Hispanic households by launch.”

Distribution agreements in the remaining top 50 Hispanic markets across the country are still being negotiated.
“The positive response and increasing interest by affiliates is a true testament to the goal of MundoFox, which is to fill the gap in Latino entertainment in the U.S. and bring quality content and differentiation from the options currently available to Spanish-speaking viewers,” noted RCN CEO Gabriel Reyes. “We plan on keeping the momentum going in the upcoming months and are confident we’ll be widely distributed prior to our fall launch.”

The joint venture aspires to bring the sensibilities of the Fox broadcast network to Latino audiences, featuring entertainment, sports and news, among other programming formats.
MundoFox plans to integrate programming from a variety of sources into its lineup. Colombian broadcaster RCN Television S.A., the creative force behind the original Betty La Fea (Ugly Betty) and El Capo, will be contributing.

NTN24, RCN’s international, 24-hour channel will offer Spanish-language news, analysis, opinion, sports and entertainment news programs from a Latin point of view.

For its part, Fox International Channels, which has produced weekly dramas combining U.S.-style, character-driven story-telling, plus factual and lifestyle programming.  Fox Deportes will also kick in with its exclusive U.S. Spanish-language rights to the UFC, as well as various soccer tournaments
The service also plans to tap product from Shine Group, Elisabeth Murdoch’s U.K. production company that owns Reveille in the U.S. and which News Corp. purchased last February.

The network also plans to license and commission fare from third-party suppliers.

MundoFox will represent Fox International Channels’ fourth U.S. service, joining Fox Deportes, Utilisima and NatGeo Mundo. Globally, FIC operates 350 channels in 35 nations.

Read More: http://www.multichannel.com/article/481358-MundoFox_Lines_Up_Affiliate_Deals_Reaching_40_of_U_S_Hispanic_Households.php

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , , , , ,

IS DISH DEBUTING UNIVISIÓN NOVELAS?

March 1, 2012 by Leave a Comment

THE HISPANIC BLOG IS THE LATEST HISPANIC NEWS BY JESSICA MARIE GUTIERREZ

20120301-142057.jpg

Dish Debuts Univision Novelas on Latino Package Network is First of Quartet of Cable Services DBS Provider will Launch under New Distribution Pact

Dish Network has rolled out Univision Novelas, the first of four new cable networks being launched by the U.S. Hispanic media leader this spring. Featuring a mix of current and library novelas from Univision’s vast archives, Univision Novelas is now available to DishLatinos customers. The network will be flanked by an online website at http://www.univisiontlnovelas.com for women to connect on issues and topics explored in the novelas and that are close to their hearts. Fans can also engage with the new network on Univision Novelas’ forums , on Twitter via @unitlnovelas and on facebook.com/unitlnovelas.
Novelas’ bow is part of a far-reaching affiliation deal Univision struck with the nation’s No. 3 distributor in January. As part of the agreement, terms of which were not disclosed, Dish will also become the first distributor to carry dedicated sports and news services, Univision Deportes Univision Noticias. Another network sports service, Univision Deportes Dos will be exclusive to Dish subs during 2012. All three of those networks are slated to bow during the first half of the year, according to a Univision spokeswoman.
20120301-141850.jpg
“We are thrilled to unveil Univision tlnovelas, a network dedicated to the novela phenomenon which has transcended decades and generations as one of the most watched genres on television and continues to have mass appeal across all age groups,” said Jessica Rodriguez, senior vice president of Univision Cable Networks in a statement. “This network will attract the novela fan at all levels, from novela addicts to closet viewers, who for the first time will have access to a replay of the most popular, romantic stories of all time, available at one destination.”

20120301-141602.jpg
In what will be its fist authenticated partnership, Univision is developing “TV Everywhere” applications for Novelas — and the other services– that will be available to verified Dish subscribers at a later juncture.

“We are pleased to have reached a multi-platform, multi-year agreement with Univision for their newest channels, including their award-winning novelas on this new linear channel, Univision tlnovelas,” noted Dish senior vice president of Programming Dave Shull. “These novelas and thousands of hours of other Univision content will be available on demand on TVs, PCs and mobile devices for our customers.”

Coming out of the gate, the Univision Novela lineup includes:

20120301-141207.jpg
6:00 p.m. (ET) – “Esmeralda” (Emerald) – Starring Leticia Calderón and novela heart-throb Fernando Colunga, this is a story of switched destinies. Two babies are born, but the obsessive desire for a male heir and a trick of destiny causes their lives to change. The boy who was born in a miserable shack opens his eyes to the opulence of a mansion; and the beautiful little girl who was born to a silken crib takes her first steps inside the corrugated walls of poverty. The little girl, Esmeralda, is born blind, but years later, she meets the boy and they fall in love, but the secrets of the past threaten to keep them apart.
20120301-141031.jpg
7:00 p.m. – “Palabra de Mujer” (A Woman’s Word) – Starring Edith González, Ludwika Paleta, Yadhira Carrilo and Lidia Avila. Vanesa approaches her friend Delia to help her establish a production company to produce quality programming for women with Fernanda, Paulina, Matilde and Irmita supporting the business venture. The television program they seek to create becomes the motivation that Vanesa needs to rebuild her life after Julian, her husband of 22 years, leaves her for a younger woman. The show they produce, Palabra de Mujer, follows the interconnected lives of these four women from varied social backgrounds in Mexico City and how they leverage their professional success to gain control of their personal lives that have spiraled out of control.
20120301-140820.jpg
8:00 p.m. – “Yo Amo a Juan Querendón” (I Love Irresistible Juan) – Eduardo Santamarina plays the decidedly un-dashing Juan Querendón. This leading man isn’t rich, isn’t very handsome, and doesn’t dress well, but all the ladies love him for his kind heart and “colorful” ways. Juan holds women in very high esteem. He considers them the most beautiful creatures on the face of the Earth, nature’s masterpiece, to be respected and worshipped like goddesses. As a result, he falls madly in love with them all, and they with him. One misadventure leads to another, but one thing is clear from the start: viewers find Juan Querendón irresistible, too.
20120301-140205.jpg

FYI THE WOMAN (ANGELICA RIVERA) IS WIFE OF MEXICAN PRESIDENTIAL CANDIDATE PRI PARTY

9:00 p.m. – “Huracan” (Hurricane) – The late Eduardo Palomo and the beautiful Angélica Rivera star in this story set in the beautiful Mexican port of Mazatlán. Helena and Ulises vowed to love each other forever, carving their names on a rock by the sea. They never suspected that because of a juvenile mistake, destiny would drive them apart and change their lives completely.
20120301-140007.jpg
10:00 p.m. – “Rosa Salvaje” (Wild Rose) – The classic story of a young girl who goes from rags to riches, twice. Rosa marries into a wealthy family, but leaves her husband when she learns that he only married her to spite his sisters and refuses to accept any alimony. To her surprise, Rosa is reunited with her long-lost mother, an upper-class woman, and becomes extremely wealthy. The novela stars Veronica Castro, Guillermo Capetillo, and Laura Zapata.
20120301-142324.jpg
11:00 p.m. – “Niña Amada Mía” (My Beloved Little Girl) – Starring Karyme Lozano and the dashing Sergio Goyri. Don Clemente is a rich landowner who has been widowed for some time. When he decides to remarry, the three daughters he has raised since infancy suspect their new stepmother is only after their father’s fortune. Soon all three daughters must make life changing decisions of whether to follow their hearts or obey their loving but strict father’s wishes.

Read More: on Multichannel News

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

Filed Under: LATINO MARKETING Tagged With: , , , , , , ,

WHAT IS THE FASTEST-GROWING HISPANIC CABLE NETWORK?

February 29, 2012 by Leave a Comment

THE HISPANIC BLOG by JESSICA MARIE GUTIERREZ

Mun2 Delivers Best February In Network Prime Time History, Up 10% Year-To-Year

20120229-200031.jpg

Fastest-growing Hispanic Cable Network Amongst Total Hispanic Viewers and Hispanics 18-49, Both Up +31% Month-to-Month

Mun2, the leading bicultural cable network, continued its record breaking deliveries among key demos, marking its best February prime time audience Monday – Sunday (7-11 p.m.), up +10% year-to-year in total viewers, according to Nielsen. The network’s February growth was fueled by the success of the reality series Operación Repo and the English-language subtitled blockbuster novela, La Reina del Sur (“Queen of the South”), which more than doubled its daypart in its premiere week. In addition, in February, mun2 was the fastest growing Hispanic cable network among Hispanics viewers and Hispanics 18-49, up +31% month-to-month in both demos.

Program Highlights for February 2012:

20120229-200717.jpg

During its premiere week, La Reina del Sur delivered 128,000 total viewers (up +146% vs. prior month) and 83,000 adults 18-49 (up +118%) in Monday – Thursday 10 p.m. time period. On February 23, Reina was the #1 show amongst YLAs (Young Latino Americans adults 18-34) in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV.

20120229-200837.jpg

Operación Repo (Monday-Friday 7-8 p.m.) finished the month with 40,000 adults 18-49, up +18% vs. prior month during the same time period. The show also averaged 65,000 total viewers, up +8% vs. prior month.

Reventon con Yarel (Sunday 12 p.m.), the genre defining Regional Mexican music & lifestyle show anchoring the networks You’re On Weekend programming block, averaged 76,000 total viewers (up +36% vs. prior month) and 47,000 adults 18-49 (up +24% vs. prior month).

In Monday through Sunday prime, mun2 had an average of 91,000 total viewers, 53,000 adults 18-49 (up +13% year-to-year), of which almost 65% were composed of Young Latino Americans.

Read more: TV BY THE NUMBERS

SUBSCRIBE to The Hispanic Blog and stay on top of the latest Latino news, politics and entertainment!

Don’t be shy SUBSCRIBE – COMMENT – LIKE ME -CIRCLE ME AND FOLLOW ME

If you have any questions, concerns or simply would like to get a quote on my Marketing, Public Relations, Social Media and/or Events services, please feel free to contact me at thehispanicblog@gmail.com.

God Bless and may you have a fabulous day!

powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

 

Filed Under: LATINO MARKETING Tagged With: , , , , , , , , , , , , , , , , , ,
«Previous Page
Next Page»