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DOES UNIVISION HAVE THE HIGHEST CONCENTRATION OF VIEWERS: CEO RANDY FALCO PUTS IN HIS TWO CENTS

February 24, 2012 by Leave a Comment

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

Spanish-language media giant Univision Communications on Friday reported improved fourth-quarter financials and vowed that it will continue to grow despite increased competition.

The privately-held company, led by CEO Randy Falco and chairman Haim Saban, posted a loss of $355.9 million, compared with a loss of $631.9 million in the year-ago period, which had been  dragged down by $452 million in losses and charges related to a legal settlement with Mexican broadcaster, content supplier and investor Grupo Televisa. Restructuring, severance and related charges rose to $9.3 million in the latest period from $4.9 million in the year-ago period. The company also cited an impairment loss of $12.5 million, compared to $8.6 million in the year-ago period.

Adjusted operating income before depreciation and amortization, a measure of profitability that focuses more on operations, increased 6.3 percent to $275.7 million. Revenue in the latest quarter rose 6.9 percent to $616.7 million. The company recorded revenue gains in its television and radio business, but not its interactive unit.

“The release of the 2010 U.S. Census results made 2011 a landmark year for Univision and the entire Hispanic media industry,” said Falco. “The Census results showed that our core audience, which is already one in six Americans, is expected to grow to one in three Americans in 40 years.”

To take advantage of the upside opportunity, “Univision is laying the groundwork for growth, investing in new networks and expanding our digital distribution capabilities to deliver the full value of our exclusive programming partnership with Televisa,” he added. “These efforts are enhancing Univision’s audience engagement, as demonstrated by strong ratings and persistent live viewership – Univision finished the fourth quarter with the highest percentage of live viewers in primetime compared to the major broadcast networks.”

On a conference call, Univision executives explained the significance of having the highest concentration of live viewers in the key 18-49 demo in primetime. Of Univision’s audience in that demo, 94 percent watch live, compared with 79 percent at NBC, 76 percent at  ABC and 75 percent at CBS and Fox, the company said.

Spanish-language media has been in transition as the latest Census has cast a spotlight on the sector, and other media and entertainment companies are eyeing opportunities to take advantage, Falco told analysts. “Now, every media executive wakes up thinking of two great growth opportunities – Hispanic and digital media,” he said.

However, Univision has an advantage as it has focused on this space for more than half a century, “and we are far and away the best at it,” Falco said. “We have built up a rare trust and loyalty with our audience.”

But the company won’t rest on its laurels, he emphasized, saying “it pays to be ahead of the curve.” Importantly, Falco said that “we also have the relevant content U.S. Hispanics crave,”  calling Univision’s exclusive access to Televisa content “a huge competitive advantage.”

Asked about rep0rts that Univision has discussed an English-language joint venture with ABC News, executives declined to comment on Friday.

Management touted the outlook for the political advertising season though, saying Univision is spending millions to launch its political sales force.

Read More: http://www.realclearpolitics.com/news/ap/politics/2012/Feb/24/dems_drop_several_claims_in_lawsuit_over_wis__maps.html

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ARE YOUTUBE AND TELEMUNDO MERGING?

February 16, 2012 by 2 Comments

THE HISPANIC BLOG BY JESSICA MARIE GUTIERREZ

GOOGLE PREPS HISPANIC YOU TUBE CHANNEL

photo by Getty Images at Golden Globes

Google’s YouTube has partnered with Colombian actress Sofía Vergara and independent producer and former NBC Chairman Ben Silverman to launch NuevOn, a bilingual, Hispanic-targeted pop culture and celebrity-oriented channel on the video platform. NuevOn, which is expected to launch in April, is among a suite of Hispanic-focused channels that YouTube is rolling out to cater to the growing online Hispanic population. Other properties include channels featuring sports, food and pop-culture content, either in English, in Spanish or bilingual.

Read More: http://www.portada-online.com/article.aspx?aid=9224

Telemundo, iVillage Team to Launch “iVillage Mujer de Hoy”

NBCUniversal‘s new content destination targets female Hispanic audience

online

NBCUniversal has combined its Telemundo and iVillage brands to create “iVillage Mujer de Hoy,” a multiplatform, bilingual content destination targeting the female Hispanic audience. The offering will exist online at both iVillage and Telemundo, with highlights on Telemundo’s morning show Levantate.

Beginning in May, Telemundo.com will rebrand its Spanish-language “Mujer de Hoy” channel as “iVillage Mujer de Hoy,” creating both English- and Spanish-language content focusing on food, family and fashion. Jessica Serrano, editor of “iVillage Mujer de Hoy,” will appear on Telemundo’s Levantateto report on topics trending in the female Hispanic audience. Following her appearance, the conversation will continue online at iVillage, Telemundo.com and social media sites including Facebook and Twitter.

http://www.broadcastingcable.com/article/480604-Telemundo_iVillage_Team_to_Launch_iVillage_Mujer_de_Hoy_.php

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ARE UNIVISION AND DISNEY CREATING A NETWORK?

February 8, 2012 by 3 Comments

THE HISPANIC BLOG CREATED BY JESSICA MARIE GUTIERREZ

HOW UNIVISION & DISNEY UNITE BEFORE THE 2012 ELECTION

MIAMI (AP) — Univision and Disney are in talks to create a 24-hour news channel for Latinos in English, two sources close to the negotiations said Monday.

Both sources declined to go on the record because they were not authorized to speak.

The goal would be to begin broadcasting before the November presidential election. That would give the network plenty of time to provide political coverage geared toward Hispanics, who are considered influential swing voters in states like Florida, New Mexico and Colorado.

Univision is the nation’s largest Spanish-language media company, and it has long prided itself on its Spanish-language content. In recent years, officials have quietly acknowledged that in order to maintain and expand viewership, they need to provide content to second- and third-generation Latinos who speak English as their first language.

Univision officials and ABC News spokesman Jeff Schneider declined to comment on Monday.

The move comes in response to the 2010 census, which showed U.S. born Latinos made up nearly 60 percent of the growth in the nation’s Hispanic population over the last decade.

The proposed deal also reflects the stepped up efforts of mainstream media companies to target Latinos. Fox News added its Fox News Latino website in 2010 and Huffington Post now has an online Huffpost LatinoVoices site. Meanwhile, NBC Universal has increased the cross-pollination between its NBC News division and that of its Spanish language network, Telemundo.

Top Telemundo news anchor Jose Diaz-Balart has anchored NBC News and MSNBC programs. NBC also recently unveiled its NBC Latino tumblr website in English. Univision News also has a tumblr English site, and a small but growing social media presence.

Jorge Plasencia, vice chair of the National Council of La Raza and CEO of the Hispanic marketing firm Republica, which includes Univision among its clients, said he believes that a news channel in English would fulfill a niche.

“There’s nearly 50 million Latinos in the U.S. They do want to know what’s going on in Mexico, Puerto Rico and all over Latin America. The major networks don’t cover that news,” he said. “It’s hard for those networks to go into those issues in depth because they’re trying reach all of America.”

Univision and other Spanish-language networks have provided significant coverage of Latin America for their viewers. Plasencia believes second- and third-generation Latinos are still interested in that coverage, but they want it in English.

For Latinos who live in cities like Los Angeles, New York and Miami that have large Hispanic populations, local broadcasts often have Latino anchors and cover stories that are particularly relevant to the Hispanic community. But the national broadcasts are lagging in that type of coverage, he added.

“That’s why I think this and Huffpost LatinoVoices exist, because there’s an appetite,” Plasencia said.

Last month, SiriusXM’s Cristina Radio channel launched a new all-English political show, hosted by top Democratic and Republican Latina analysts, as well as a bilingual foreign affairs program out of Washington. Other online news sites are continuing to pop up.

Voxxi, a new Hispanic online news magazine, was throwing its launch party Tuesday at the Newseum in Washington, D.C.

Plasencia noted that the controversy over Arizona’s Maricopa County Sheriff Joe Arpaio, over his aggressive efforts to seek out illegal immigrants, has received significant coverage on Spanish-language networks but not so much in English.

“This network will take our issues and make them mainstream because many other people besides Latinos may be watching,” he said.

Roberto Suro, a professor of journalism and public policy at the University of Southern California in Los Angeles, says finding the right audience may be tricky.

“There are several assumptions here. Is there room for another all-news channel? And within the Hispanic market, is there enough demand for an all-news channel?” Suro said.

Already CNN, Fox and MSNB compete in English. CNN en Espanol provides 24 hour coverage in Spanish.

The new channel would reflect the growing trend toward more niche audiences, but he added that the English-speaking Latino market is much more diverse than the Spanish-language market, Suro said.

“There’s a longstanding effort to try and create content for English speaking Latinos,” Suro said. “This is a very broad population segment, and the question is, “what is the identity? Is it heavily Hispanic, all about news about Latinos? Or is it who delivers the news? It’s an elusive brand.”

***Please note this is me simply sharing the story but if you want more info on the story from the Associated Press, then simply click here, thanks http://tampa.cbslocal.com/2012/02/06/univision-disney-look-at-english-news-channel/

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AP Television Writer Lynn Elber and AP Business Writer Ryan Nakashima in Los Angeles contributed to this report. Copyright 2012 The Associated Press.

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powered by Influential Access – “Transforming the Ordinary to EXTRAordinary!” – CEO – Jessica Marie Gutierrez – Creator of The Hispanic Blog #thehispanicblog

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IS THERE A HISPANIC MARKETING BOOM?

February 6, 2012 by 1 Comment
Português: Capa do ebook Facebook Marketing

Image via Wikipedia

I have heard marketers frequently say, “A data-driven decision is always a good decision.” I don’t necessarily agree with that all the time – insights, innovation, and a healthy measure of gut certainly play a large role in my own marketing decisions, along with paying attention to regular data-oriented updates on what’s happening in Denny’s demographics and market segments.

But anyone who says numbers don’t go into marketing is sorely mistaken, particularly large, growing numbers that signify dramatic change and opportunity. Here’s one number where it is very easy to see the obvious opportunity –the Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.

I would encourage all marketers, and in particular those of consumer brands, to consider the dollars that the Hispanic community spends every year and determine a strategy to make sure you are effectively engaging with this growing population – in their own language. By 2050, the U.S. census estimate projects the Hispanic population will more than double its size today, surpassing the 100 million mark. Now that’s a number I’ll certainly be paying attention to.

***Please note that the Hispanic Blog is always bringing you the latest news and thus this article is from Forbes to continue reading: http://www.forbes.com/sites/francesallen/2012/02/01/hispanic-marketing-boom-the-numbers-tell-the-story/

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